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Here’s How to Increase Your Client Base Without Getting Into Trouble

Here’s How to Increase Your Client Base Without Getting Into Trouble

Growing any business is vital if you want to stay sustainable in a risky market, but some industries have more hurdles than others. If you own a law firm, for example, there are certain rules and regulations you must follow if you want to increase your client base the proper way.

For example, some regulations for marketing for law firms require that lawyers don’t “solicit professional employment from a prospective client” in person, over the phone, or by electronic means. This is pursuant to ABA Model Rule 7.3 and applies to anyone unless the person being solicited is a lawyer or has familial or personal connections.

As a result, it can be a good strategy to use a qualified marketing agency like Nettra Media to ensure that the proper protocol is being followed as you send out communications. If you want to grow the number of clients you serve without running into any issues, here are some strategies worth using.

One of the easiest ways to grow your client base the proper way is by avoiding the solicitation of anyone who might put you at risk. This sounds like it would be tricky; however, it’s actually much easier than it sounds. Thanks to social media networks like Facebook, it’s never been easier to create and share a lead generation form with potential consumers.

A lead generation campaign can ask for various social media users to opt-in to your email list or further communications from your business if they are interested in your services. For example, if you’re a personal injury lawyer like Davis Kelin Law Firm, you may want to target Facebook users in New Mexico with marketing materials related to medical malpractice. When someone interested in your services sees the ad, they can fill in a simple form to provide you with their contact information.

The likelihood that the potential client would opt-in to this sort of communication form if they were already in talks with a lawyer or had retained an attorney is very slim, meaning that the clients you collect will adhere to the proper rules and regulations for law firm marketing.

Once you’ve collected a good number of warm leads, it’s important to reach out to them while their memory of filling out your form is fresh in their minds. One way to do this is via email. Email marketing platforms offer you a variety of ways to personalize your communications for each client, filling in conditional data based on the answers you export from your Facebook leads.

Another popular option is reaching out to potential clients over the phone. A simple phone call with a friendly message and the offer to meet in person is another possible means of reaching out to people who’ve filled out your form. Many times, people have a variety of questions about their legal case than can begin to be fielded over the phone before scheduling an in-person meeting to further discuss their case.

If you’re worried about getting someone to answer the phone, sending an SMS message or using a ringless voicemail service can help you deliver your message to them with a callback number for when it is a convenient time for them to reach out to you. This helps you meet your clients’ schedules without needing to go back and forth about how to nail down their schedules with yours.

Marketing any business takes the right approach, and law firms are no different. If you really want to take your law firm’s marketing to the next level, it might be worth enlisting the help of a marketing agency that specializes in attorney marketing. Doing so can allow you to leverage the insights of an expert team of marketers who use data about your past cases and clients to create effective, legal marketing solutions.