You probably got into the salon business because you’re passionate about creating a sanctuary where people can unwind and leave feeling better than when they walked through the door. Salon businesses are important for individual morale. If you’ve ever seen “Queer Eye,” you know that people’s perception of themselves really seems to turn around when they walk away from the hairdresser with Jonathan Van Ness strutting behind. Since you and your business plays a pivotal role in people’s lives, you want to be certain that you have everything you need to make it as successful as possible. Here are a few ideas to give your salon that extra boost.
More Than Just a Welcome Sign
The “welcome” sign on the door isn’t where that feeling should stop. Make sure that the environment you’ve created is inviting. Beauty services—especially for women—can take an hour or more to complete. That’s a lot of time for your clients to be sitting in any given space without distractions. Upgrading your furniture can do wonders for your space and make it feel personal to you and your coworkers.
Do you respond to a more modern feeling or a classic kind of barbershop look? How is the appearance of your waiting area? Have you had to patch up the same couches a few times? If so, you might be ready for an upgrade. A new interior could attract the new, high-end clients you deserve. You can make sure your salon reflects the elite caliber of your work by visiting keller4salon.com and picking out all of the chairs and equipment you could ever want and need.
Get Them Ready for Their Close-Up
The makeup industry is booming right now. With social media influencers backing so many different brands and recommending a myriad of different application techniques, it can be difficult for regular people to keep up. There’s also a lot of pressure to look absolutely flawless, especially at big events where photos are certain to be spread across social media in real-time. Offering a makeup component at your salon could really make your business boom.
Hire someone who’s up on the latest trends, like magnetic eyeliner lashes, so your business will be the hot place to go before events. Make sure you charge a little extra for the magnetic lashes and liner because they can be used up to 40 times once your client leaves the salon. You can really contribute to their everyday makeup routine.
Spread the Word
Your salon is fabulous, but how will people know if you don’t have a presence on social media? Creating an active social media account is a great idea if you don’t already have one. Take pictures of your happy clients and ask them to leave your business a review. With so much information on the Internet, people are less likely to take a chance on any business that hasn’t been reviewed positively by other people. It’s an easy fix and a good start to create a Facebook or Instagram account to showcase your staff and services.
Gather Your Dream Team
If you’ve been working by yourself all of this time, and you have the money to grow your business and offer other services besides hair, it might be time to expand and find your dream team. Look for people who share your same values and work ethic. Make sure you keep holding interviews until you find the right fit.
Call the Place Your Own
Renting is great, especially when you’re starting out, but for the longevity of your business, you eventually need your own space. If you can get a down payment together, your monthly fees might be much lower, making it more cost-effective, and you’ll never have to worry about losing your space. It’s never a bad idea to make a little equity off of your passion.